Data Insight

Orca Media pride ourselves on understanding clients and the products that they market; this allows us to provide exceptional data insight. The first stage to applying meaningful data insight is to fully understand the parameters of information available. Either from the perspective of historical information held on a client database or similar commercial data, Orca Media analyse and deliver insight that will make a truly remarkable difference to your direct marketing.

As a recognized independent Orca Media do not try and mold clients into buying proprietary software or reporting techniques that that could cloud insight. Taking modeling and analysis software from a variety of sources Orca Media can report using Geodemographic Products like ACORN and MOSAIC through to bespoke real time campaign analytics based on factual sales data.

Not only will Orca Media recommend the most appropriate tools to gain insight we will also add real meaning to the results helping clients adapt and develop great direct marketing campaigns.