Core Insight

Core Insight is a phone based attitudinal research programme that enables you to measure and understand the behaviour patterns of your “Customers” and “Lapsed Customers”.
By engaging with both Responders and Non-responders to any marketing communication we provide you a unique measurement that facilitate future fact-based campaign decision-making and offers a clear picture of: -

   • Why People buy?
   • How they want to communicate with you?
   • Why they don’t buy and how to change their behaviour?
   • What they want in the future?
   • What will make them buy more?

Core Insight is primarily used to benchmark campaigns, validate offers and propositions, competitor analysis, TCF, win-back customers, suppress those that will never respond and create up/cross sell opportunities. We make sense of Net Promoter Score (NPS) by running an augmented NPS programme that makes results meaningful and actionable.

The combination of over 20 years working with consumer generated survey data coupled with leading psychometric techniques guarantee our structured question sets really do establish “why”.  And our findings constantly identify campaign uplifts, as well as potential saving.

The most important element is always the people, at Core Insight we are all marketers and understand you want thoughtful uncomplicated solutions that are easy to implement and make a difference – so that’s exactly what we provide!

Typically all of our Core Insight reports give you information and identify touch-points around the following: -

   • Demographics
   • Recall
   • Creative
   • Offer

   • Buying Drivers/Behaviours
   • Process
   • Intent/Propensity
   • Channel
   • Relationship (TCF/NPS)
   • Competitor Analysis

Some of the things we’ve found out...

A leading High Street Bank - Core Insight identified that credit card activation could be increased by 15% if consumers were given a reminder call after receiving their contracts.

UK Mobile Operator – Core Insight was able to identify that customer longevity increased by 50% if they purchased particular multiple products.