Orca Recruit
OrcaRECRUIT™ is an innovative integrated data management solution from Orca Media, which changes the way prospect data is bought and processed for direct marketers.
OrcaRecruit will allow you to create a bespoke prospect pot** for each of your campaigns and you will only pay for the names that you mail**. There are no ongoing database maintenance fees as a new pot of data is created for each mailing, allowing all of the benefits of a bespoke prospect pool without the financial commitment of a build, or the confines of a pre-built dataset.
OrcaRECRUIT™ allows you to:
Minimise wastage and Maximise return without compromising targeting or quality
As an independent broker, Orca Media is not tied into any preferred list supplier or data processor, and has built outstanding relationships with the majority of industry list owners and managers. In addition, the team has many years worth of experience to ensure that you are always getting the best advice.
The first step is to work with you to research and plan the right data for your campaign, based on previous campaigns, testing and our wealth of list knowledge. For appropriate suppliers**, we will negotiate for a supply of all in-profile data to build a bespoke data-pot for your mailing. Subject to an achievable minimum commitment to buy, you will only pay for the names that you actually use from the volumes available. For smaller, niche lists outside of the pot, Orca Media will negotiate the very best deals, and bring all of the data together in the most effective way.
The list buying is then automatically integrated with data processing. Our independence means that we have nothing to gain from recommending the use of multiple suppression and cleansing files and will only give you the best advice for your needs. Our experience allows us to predetermine your likely suppression rates, and therefore cap your suppression royalties in advance. This negates any fear of unforeseen processing costs further down the line, and allows you to budget accurately. Moreover, if your costs end up lower than quoted, we will pass that saving back to you – you will never pay more than our quote but you will benefit from any savings made (subject to no changes to the brief).
Anything we recommend will always ensure that the end result is compliant with legislation, best practice and your objectives. In addition, all of our services include personal and highly proactive account management.
Net clean data in the data-pot can be made available prior to other niche or test lists being ordered. This allows you an opportunity to select some (or indeed all) of your mailing data from the pot, and calculate what additional data sets you will require to meet your mailing volume, or to run testing. We will work with you to calculate likely overlap with the additional lists to ensure net mailing volumes are ultimately met. Data is then formatted and coded to your exact requirements and delivered to you or your appointed representative securely. OrcaRECRUIT provides you with a single billing point for a truly streamlined bespoke mailing file solution.
After the mailing has gone out we can undertake post-campaign reporting and analysis, and use these learnings to refine and amend future campaigns. The analysis would consist of a responder matchback where reporting will identify and rank the best performing lists. Subsequently, campaign analysis reporting through ‘campaign dashboards’ is used to demonstrate overall profitability, calculating ROI by list, pack creative and ask.
OrcaRECRUIT™ puts you in control of your targeting and your costs.
•Achieve mailing volume requirements.
•Maintain list targeting
•Save money on data buying
•Cap suppression royalty charges and limit financial exposure
OrcaRECRUIT™
The Future of Data Procurement
** Subject to qualifying entry criteria
